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Logistikkpodden Episode 32 (Image Credit: Lager & Industrisystemer, Vinterbro, Norway)

Gast-Auftritt bei Podcast von LIS

Der norwegische Lagerausrüster Lager & Industrisystemer (LIS, zu deutsch Lager- und Industriesysteme) betreibt seit einiger Zeit einen Podcast namens Logistikkpodden – Norwegens erster (und vermutlich noch immer einziger) Podcast, der…

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On the Power of „Good Enough“

Sometimes, we see companies with fantastic products – and they fail commercially. Sometimes, we see companies with fantastic products, and they can even solve real problems for real customers – and yet, they fail commercially.  Now, there is certainly no shortage of reasons why companies can fail commercially in spite of having fantastic products, and I will not attempt to enumerate and discuss them here. Instead, I would like to highlight only one very specific reason which in my opinion often remains neglected, or even unnoticed altogether: competitors or substitutes that are good enough. Good enough is a very powerful concept. I claim that having a product that is good enough is often preferable to having a product that is superior. Let’s have a look at three examples of products or systems in the warehouse automation industry that are failing to meet commercial expectations through the lenses of “good enough”. 

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