Review of Volume Dive and Comparison with AutoStore
Introduction I have been following the cube storage market for some time. It is remarkable how many variations of the original AutoStore concept have emerged in recent years, some with…
Cube Storage Systems: Market Overview & Comparison
Inspired by the success of AutoStore, a number of entrepreneurs and established vendors have developed their own variations of cube storage systems. In another article, I compared AutoStore to its…
The Reasons we Automate Slow-movers First
There is a fundamental principle in warehouse automation. And yet, it seems to be poorly understood by many professionals, including logistics engineers, whose job it is to design automated warehouses.…
ABC Analysis with a Twist: Using the Gini Coefficient for Interpretation
Most people in logistics know about Pareto charts and ABC analysis. Some people in logistics know how to read a Pareto chart and how to derive conclusions for the planning of…
On the Power of “Good Enough”
Sometimes, we see companies with fantastic products – and they fail commercially. Sometimes, we see companies with fantastic products, and they can even solve real problems for real customers – and yet, they fail commercially. Now, there is certainly no shortage of reasons why companies can fail commercially in spite of having fantastic products, and I will not attempt to enumerate and discuss them here. Instead, I would like to highlight only one very specific reason which in my opinion often remains neglected, or even unnoticed altogether: competitors or substitutes that are good enough. Good enough is a very powerful concept. I claim that having a product that is good enough is often preferable to having a product that is superior. Let’s have a look at three examples of products or systems in the warehouse automation industry that are failing to meet commercial expectations through the lenses of “good enough”.
