On the Power of “Good Enough”

Sometimes, we see companies with fantastic products – and they fail commercially. Sometimes, we see companies with fantastic products, and they can even solve real problems for real customers – and yet, they fail commercially.  Now, there is certainly no shortage of reasons why companies can fail commercially in spite of having fantastic products, and I will not attempt to enumerate and discuss them here. Instead, I would like to highlight only one very specific reason which in my opinion often remains neglected, or even unnoticed altogether: competitors or substitutes that are good enough. Good enough is a very powerful concept. I claim that having a product that is good enough is often preferable to having a product that is superior. Let’s have a look at three examples of products or systems in the warehouse automation industry that are failing to meet commercial expectations through the lenses of “good enough”. 

Continue ReadingOn the Power of “Good Enough”